Achieve or Opportunity?

2 Sep

The neurological research done for marketing purposes turns up some fascinating information.  One recent research finding, showed differences in men and woman that were identical in the U.S. and China.  In a research study for Intel, 12 men and 12 women each in Berkeley and a city in Schian Province, wore devices that detect electrical activity across the brain.  They were shown Intel ads and then a series of words to see what qualities people associated with Intel.  Researchers looked at brain activity to see which words got the strongest reaction.  Two words scored the highest, one each to a segment of the total group.  The difference wasn”t between cultures but between genders.  Women in both groups reacted more to the word “achieve” and men in both groups to the word “opportunity.” 

For the full article see  Adam L. Penenberg, “,” Fast Company, September 2011.

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