The Women’s Media Center’s Media Guide to Gender Neutral Coverage of Women Candidates Politicians By Rachel Joy Larris and Rosalie Maggio is now freely available as a 29 page pdf. It is sponsored by Name It. Change It., a collaborative project of The Women’s Media Center and She Should Run.
The guide gives suggestions to journalists on looking for terms to describe female candidates, such as reversibility and parallelism (if there isn”t a male equivalent, or if the gendered terms used aren”t parallel, don”t use them). For example, the adjective feisty is used only with those who would not normally be considered powerful. Women can be feisty. Children can be feisty. Men generally are not. If a media outlet does not normally discuss best online casino the hair style and color of male candidate”s hair then it shouldn”t discuss female candidate”s hair.
There are some case studies and suggestions for female candidates who find themselves the target of sexist attacks. The guide also provides background research on the effect of gender oriented language on voters” impressions of candidates.
While the guide focuses on female politicians, powerful women in all settings would benefit from the information provided. Likewise, while it is aimed at the media, anyone in public relations or who speaks in public, especially as a corporate or organizational representative would find it useful.